Influencer Marketing Blog

Nov 7, 2022

10 Best Influencer Marketing Tools for Brands

If you’re like us, this has happened to you a thousand times. You’ve just tried a new product and you’re in the middle of telling your friend how amazing it is. The product is so good you want to shout about it from the rooftops. …

Nov 2, 2022

Influencer Contact Templates & Best Practices

Imagine this: You start an influencer marketing campaign, sending out dozens of messages. A handful of people get back to you, but after a few exchanges, it fizzles out. You're left feeling disappointed and a little lost, wondering what went wrong. It's not uncommon for …

Oct 25, 2022

TikTok Ads Library Expert Guide, Examples, & Best Practices

With over 3 billion downloads, TikTok is social media's new darling. Everybody from your quiet neighbor to your elderly grandmother is a TikToker. So whether you’re scrolling the “It’s Corn!” trend or watching a skateboarder drink juice to Fleetwood Mac, TikTok’s reach is undeniable. It’s …

Oct 25, 2022

Consumer Packaged Goods (CPG) Branding with Retailer Tactics: Ultimate Guide for 2025

Did you know that direct-to-consumer eCommerce sales are projected to surge to almost $190billion in 2025? As consumer packaged goods (CPG) continue to dominate the retail landscape, CPG brands must develop innovative marketing strategies that drive sales and build lasting brand loyalty. In this guide, …

Aug 4, 2022

Affiliate Marketing vs Influencer Marketing: What's the Difference?

Digital marketing is about reach. It’s about getting your brand message and your products to as many potential customers as possible. There’s no doubt that leveraging the power of social media and online content are powerful tools to put your brand in front of the …

Jul 20, 2022

Why Influencer Marketing Works In 2024

As the world around us focuses more and more on digital matters, brands have been changing how they market themselves to cope with the digital world. Influencer marketing has become more effective than ever because of how social media, cameras, and editing software have changed. …

Jul 5, 2022

The 5 Types of Influencers and Which Ones to Work With

Over the past decade, there has been an explosion in the number of influencers worldwide. Platforms like TikTok have put fuel on the fire by making content creation accessible to anyone with a phone. As a result, we now have multiple types of influencers. TikTok …

Jun 21, 2022

Ultimate Guide to UGC Ads: How to Leverage UGC to Boost Sales

Harnessing the power of User-generated content (UGC) can help create social proof for your business and skyrocket conversions. The truth is that consumers listen to other people more than they listen to businesses, and by incorporating UGC into your marketing strategy you build trust with …

Jun 9, 2022

34 TikTok Statistics You Need to Know For 2024

Owned by Chinese company ByteDance, TikTok has become very popular in recent years. It’s a social media platform for generating, sharing, and finding short videos. Young people use this app for self-expression as they dance, sing, share their opinions, knowledge, and more. Users also share …

Jun 9, 2022

4 Best Influencer Outreach Email Templates That Are Guaranteed to Get You a Response

Brands have become accustomed to leveraging the power of influencers for things such as sponsored posts on social media, product reviews, video ads, or dozens of other types of user-generated content. When it comes to working with influencers, the most important part is your initial …

May 16, 2022

What is Influencer Dark Posting and How Does it Work?

Summary What Are Influencer Dark Posts? Benefits of Influencer Dark Posts What Are Dark Posts on Facebook? What Are Dark Posts on Instagram? What Are Dark Posts on TikTok? What Are Dark Posts on Twitter? What Are Dark Posts on LinkedIn? How to Harness Influencer …