The Latest Trends & Best Practices in Influencer Marketing

Dec 12, 2022

TikTok Vs. YouTube: Which Is Best For Content Creators?

It’s no secret that video content dominates the modern digital landscape. As a result, thousands of businesses and content creators invest time and money into creating content on video-focused platforms, with YouTube and TikTok being two of the main video platforms. This begs the question, …

Dec 5, 2022

How to Become a Content Creator in 2024

With the influencer marketing industry being valued at $16.4 billion, it’s easy to see why so many are trying their hands at being content creators. It’s a lucrative industry for the biggest content creators, allowing them to monetize their content by attaining sponsorships. However, becoming …

Dec 5, 2022

Getting a YouTube Sponsorship: Everything You Need to Know

Want to learn more about how YouTube sponsorships work? No problem. We here at Collabstr are experts in all things influencer marketing, including YouTube brand deals. Businesses spent a whopping $603 million on them in 2021 alone. With YouTube sponsorships benefiting both the content creator …

Dec 3, 2022

6 Best Influencer Apps for Brand Deals and Analytics

With influencer marketing becoming a $17.4 billion industry in 2023, brands and influencers are constantly on the lookout for influencer apps that can give them an edge. Influencer apps make it easier to connect with one and other, make payments, and track analytics. In this …

Nov 28, 2022

How to Build The Best Content Creator Kit in 2024

With more than half (59%) of the world’s population on social media, it’s become the most important space for businesses and marketing agencies to market their brands and products. But customers don’t like seeing branded, professionally-made content made by companies. Rather, they like seeing more …

Aug 30, 2022

7 Best Direct-to-Consumer (D2C) Marketing Strategies

Over the past decade, the world has seen a rise in the number of direct-to-consumer (D2C) companies being built. Brands like Gymshark and FashionNova have built billion-dollar empires on top of the D2C sales model, and they’ve also pioneered some of the best D2C marketing …

Aug 3, 2022

How to Use The Instagram Collab Feature to Expand Your Audience

Instagram's new Collab post feature makes it easy to team up with other accounts to create posts. With an Instagram collab post, two users are able to share the same content, allowing brands to tap into a new audience, while also growing their own following. …

Jul 29, 2022

17 Most Powerful Marketing Tools for Startups

Marketing is the backbone of any business and startups cannot access potential customers without an appropriate approach. It is important for startups to pick marketing tools with features that will help them boost sales, enhance brand awareness, save money, attain new customers and achieve growth. …

Jul 15, 2022

How Competitive is the Fitness Influencer Industry? Here's the Answer

A decade ago, you would be met with a blank stare if you asked someone what a fitness influencer is. Nowadays, you ask someone the same question, and chances are you’ll receive a rambling of top fitness influencers to follow. So clearly, the fitness industry …

Jul 6, 2022

12 Unique Social Media Video Marketing Ideas for Businesses

The stats are in and they confirm that video content is the way to go for marketing. Not only does video marketing generate more engagement on your social media pages, but it also increases conversions and drives sales. 87% of marketers say that videos give …

May 18, 2022

TikTok Influencer Marketing: The Only Guide You Need

TikTok influencer marketing has become a go-to strategy for many brands looking to take part in the gold rush that is TikTok. Because of platforms like TikTok, there are more influencers than ever before. As a result, there are influencers in every niche imaginable. By …

May 16, 2022

Ultimate Guide to User-Generated Content (UGC)

Summary What is User-Generated Content (UGC) Where Does User-Generated Content Come From? On What Platforms Can You Find User-Generated Content? Why is User-Generated Content Important? How to Get More User-Generated Content Types of User-Generated Content How to Leverage User-Generated Content Examples of User-Generated Content Wrapping …